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About Meta Edits App

With the ban on Chinese apps in the US, the race is on to provide decent alternatives and capture the attention of a growing number of users. Meta wants to take advantage of this competition and has launched a new Edits app for creatives who create smartphone content. It’s a new video editing app launching at the same time that TikTok and ByteDance-owned app Capcut are being removed from the US App Store due to a federal ban.

Instagram CEO Adam Mosseri announced Edits in a post on Threads, calling it “more than just a video editing app.” “Today, we’re announcing a new app called Edits for people who love to create videos on their phones.” It remains to be seen whether Edits can fill the void left by TikTok and its sister app Capcut, which are having a tough time in the US (TikTok is doing a bit better and has since relaunched its service in the US).

The federal government’s move has created uncertainty for video artists who rely on these tools and disrupted the country's video editing and sharing space. While TikTok services have been restored, Capcut’s absence leaves a void in the market that Meta wants to fill.

This isn’t the first time the social media giant has launched new apps in response to changes in the market: Five years ago, after India banned TikTok, Instagram launched the short-form app Reels to capitalize on the sudden surge in demand for the video platform. One of Edit’s main attractions is the Inspiration tab, which curates current ideas and creative content and gives creatives a place to organize and track their ideas.

The app promises a high-quality camera for video recording and editing tools, including a green screen for more precise adjustments. In addition, Edit provides users with detailed information about video performance, including engagement metrics and analytics on how members and non-members interact with content.

Unlike Capcut, exported videos in Edit don’t have a watermark, a feature that has been a problem for many developers who use the free versions of similar apps. The app is expected to be released as an iOS preview next month and can be pre-ordered from the iOS App Store. An Android version will follow, although no specific timeframe has been given. Based on developer feedback, Mosseri said the app will be updated and improved over time.

Meta Edits App Features

Here’s a more detailed overview of its features:

Simplify your creative process:

• Export your videos without a watermark and share them on any platform.
• Keep track of all your drafts and videos in one place.
• Record high-quality clips up to 10 minutes long and start editing immediately.
• Easy sharing to Instagram in 1080p.

Create and edit with powerful tools:

• Edit videos with frame-by-frame precision.
• Achieve your desired look with camera settings like resolution, frame rate, dynamic range, flash levelling, and zoom controls.
• Bring images to life with AI animation.
• Turn backgrounds into green screens or add video overlays.
• Choose from various fonts, sound and voice effects, video filters, stickers, and more.
• Improve audio quality to make voiceovers more transparent and remove background noise.
• Automatically create subtitles in your videos and customize their performance.

Tell us about your creative choices:

• Track your roles’ performance with the Live Insights dashboard.
• Gain insights into subscriber and non-subscriber engagement.
• If your role is recommended, learn about its implications, such as jump speed.
• Plan your next video based on what’s helpful to your audience.

You can pre-order the free app using the link below. It will arrive on March 13, 2025. If Trump’s planned executive order includes these apps and TikTok, the ban could go into effect again today or tomorrow.

Why now?

The timing of Editus’ introduction is no coincidence. This weekend, TikTok was blocked in the US for several hours due to a federal ban, leaving millions of users unable to access the app. Although TikTok services were restored around 12pm on Sunday, TikTok’s popular video editing tool Capcut is no longer available on the App Store. This has made a difference for developers who rely on mobile tools to create and share content.

Meta’s decision to introduce these changes at this time is a clear attempt to establish itself as a stable option for developers. With Capcut, Editus offers a new option, at least temporarily, with the promise of advanced tools and cross-platform compatibility.

What are the changes?

Instagram CEO Adam Mosseri announced that Editus is much more than just a video editing app. It’s a set of tools designed to make it easier for content creators to create and share videos on mobile devices.

Meta Edits Apk aims to simplify the creative process with features like watermark-free exports, collaborative editing, and a dashboard with performance insights. Mosseri called Editus “a complete set of creative tools” in a thread and emphasized its versatility for creatives.

The app allows users to:

• Instagram extends Reel duration to three minutes on the platform "Instagram extends Reel duration to three minutes on the platform"
• Export videos without watermarks and share them on any platform.
• Record high-quality clips up to 10 minutes long with advanced camera settings.
• Edit videos frame by frame for greater accuracy.
• WhatsApp is testing a new Meta Edits App widget to provide quick access to artificial intelligence on the home screen.
• Share drafts with friends and other developers to collaborate.
• Track video performance with dashboards with real-time insights highlighting metrics like bounce rate and engagement.
• Editing is also seamlessly integrated with Instagram, allowing creators to upload videos directly in 1080p resolution.

• Bug Resolved.
• User-Friendly Interface.
• Speed Boosted.